With over 160 years of heritage, Battersea is one of the UK’s most loved and recognised charities. Our brand stands for collaboration, care, and expertise in the welfare of dogs and cats, values we bring to life through every licensed product.
Our licensing programme is built on meaningful partnerships with trusted brands such as Rosewood, Jude’s, and Denzel’s. We collaborate closely with licensees and retailers to create high-quality, thoughtfully designed products that reflect Battersea’s values and resonate with consumers who care deeply about animal welfare.
Why become a Licensee
- A Trusted Name: Battersea enjoys high levels of prompted brand awareness and consumer trust across the UK.
- A Growing Market: As of 2024, the UK is home to approximately 13.5 million dogs and 12.5 million cats, a significant rise in pet ownership in recent years.
- Strong Consumer Demand: UK pet owners now spend an estimated £10 billion annually on their pets, with seasonal pet treats and toys seeing especially strong growth (2024).
Product royalties from sales of licensed products helps raise vital funds to support our work, allowing us to care for more animals and engage with audiences.
Let’s Work Together
We are actively seeking licensees who share our passion and vision. If you're interested in creating meaningful, high-quality products that resonate with today’s pet-loving consumers, we’d love to hear from you.
We’re particularly interested in exploring opportunities in the following categories:
- Plush toys
- Greeting cards
- Publishing
- Food gifting
- Pet grooming
- Pet feeding, including treats and bowls
- Pet beds
- Toys and games
- Gift and homeware
Contact us
For more information on how you can become part of our licensing programme and develop exciting commercial opportunities, contact licensing@battersea.org.uk
