CarStore and Battersea join forces to empower dog-owning customers to find the right car for them.

CarStore employee with a dog in front of a car


CarStore live cars and love dogs, which is why they are on a quest to become the UK’s most dog-friendly car retail brand. Here at Battersea we will be helping to make that quest a reality by sharing our expertise and helping them make CarStore experience centres as welcoming to dogs as they are humans.

Alongside advising on creating dog-friendly experience centres, we are also hosting training sessions for Personal Advisors to ensure they feel comfortable and confident managing visits from dogs. Topics covered include dog body language, the correct and incorrect way to greet a dog, plus tips on how to alleviate potential stressful situations. Personal Advisors will also be informed about the legal requirements surrounding car travel with dogs, and the equipment available to meet these requirements.

We are also working together to create useful content on how to travel with your dog, and helping their customers improve their understand of the rules and requirements for travelling with their pets. CarStore will also be taking part in fundraising initiatives and became an official obstacle sponsor of our Muddy Dog Challenge, bringing the CarStore Car Wash to life.

Rob Bays, Canine Behaviour and Training Manager at Battersea, said: “We’re excited to be partnering with CarStore to further help dog owners travel safely and wisely with their pets. When in the car with your dog, it’s important that they are comfortable in their environment to reduce stress and anxiety, so familiarising your pet with your vehicle before embarking on a long journey will help them get used to travelling. It’s also important to ensure they are suitably restrained so they cannot distract you while you’re driving or injure you, or themselves, if you need to stop suddenly. A seat belt harness, pet carrier, pet crate or guard are all suitable ways to travel safely with your pet.

Kim Costello, Chief Marketing Officer at CarStore, said: “We know there has been a huge surge in pet ownership over the past 12-18 months and as a result, a likely need for individuals and families to purchase a new car to accommodate their new furry friends. This new alliance between CarStore and Battersea aims to help as many of the nation’s dog owners as possible find the right car for them. Specially trained by Battersea experts, our Personal Advisors will be equipped to support dog-owning customers with the car-buying process. Whether they’re looking for a car to accommodate a large German Shepherd, or something smaller to seat a Cockapoo and a small carrier, our Personal Advisors will be on hand to support and help customers find their perfect car.

Visit the CarStore website to find out more about the partnership and access the content hub.